Cherie Studio is a beauty studio looking for a new brand identity that reflects their fun and playful personality while still appearing professional and sleek.

Brand Personality:

• Fun and playful
• Professional and sleek
• Engaging and memorable

Target Audience:

Women aged 18-45 who are looking for a beauty studio that is not only professional but also fun and engaging. The target audience values quality services and products, but also wants to enjoy their beauty experience in a playful and upbeat environment.

Deliverables:

• A new logo design that reflects the brand’s personality and values
• A colour palette that is fun and playful, yet still professional
• Typography and design elements that are consistent across all materials
• A set of full colour illustration, plus GIFs.
• Loyalty cards & service menu design