Branding & Packaging
Donuts are happiness with sprinkles on top.
Krumbs is a pop culture-inspired artisan donut company, and is all about producing fresh batches of hand-made, glazed and decorated donuts by post.
Bold,Bold, Bright, HappyHappy
Retro but never dated. I went with a chunky no-nonsense font, but added some movement to make it less stiff and serious. I wanted to make sure that the text logo could be used without the mascot while still conveying the playful feel of the brand.
I was inspired by the Mr. Men characters for the logo mascot. Something simple, but recognisable and friendly. As he’s being used in printed products we wanted to keep the details to a minimum, without making him too plain.
The overall result is a bright, modern, approachable brand. Which is instantly recognisable, and simply delicious!