Fortune Favours The Bold

Elevating small to medium sized businesses with designs that are confident, fearless and unapologetically you.

I’m all about creating branding that communicates who you are, what you stand for, and what your business has to offer.

My approach is to be bold, confident, and unapologetically yourself. I’m all about embracing what makes you unique, and my style shines best when I work with people that share this attitude.

I’m here to guide you every step of the way to make the entire process as stress-free and easy as possible.

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My design ethos

(why I work the way I do, and how I can help you)

For me, branding should be as unique as the business that it’s been designed for, and the process of creating that personal identity should be interesting, exciting, and above all else, it should be fun!

What I bring to the table

  • Research-led design that seeks to understand the who, whats, whys, and hows of your business, and customer base.
  • Brand strategy that communicates who you are, what you stand for, and what your business has to offer.
  • Visuals that stand out from your competition, and connect with your customers.
  • Cohesive and intentionally created collateral designed to be consistent and recognisable to your customers, wherever they may find you.

My Brand Values


For designs that look as good as you do!

You want your brand to stand out from the crowd, and I want to help make that happen!

Tell me, do any of the below statements resonate with you?

"My competitors look so much more professional."
"I’ve got a million ideas floating around in my head but I can’t materialize them."
"I worry that my brand's appearance doesn’t give the right impression."
“My branding is all over the place, I’m struggling to stick to a consistent theme.”
"I want to grow my business, but I feel like my current branding won’t be taken seriously. "

If you’re nodding your head right now, then it’s time to get in touch.

Let me help you by creating eye-catching visuals that will make people sit up and take notice of what YOU have to offer.

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How things work

Creating your brand’s personal identity should be interesting, exciting, and above all else it should be fun!

So whether you’re just starting out, or you’re overdue a refresh, I’m here to guide you every step of the way to ensure the entire process is a really great experience.

From kick-off to completion, you’ll be in the loop every step of the way. No fuss, no muss, no coconuts, just project perfection.

Ready to level up?

After I’ve received your initial enquiry I’ll be in touch within 2 working days to schedule a chat (over video or email, your choice!) and get to know each other.

You’ll receive a formal brand proposal & quote within 24 hours of your consultation.

You’ll receive a questionnaire designed to help me to understand your business, target audience, competitors, industry, and core values.

From there I’ll design and create a visual direction presentation, which will include two initial mood board directions for you to choose from.

This step is where I take all the intangible elements of your business (e.g. the feel, the impression you want to give your customers) and give you visuals that align with your long term vision.

You’ll receive a brand presentation that includes your chosen mood board, logos, typography & colour palette. Along with in-depth explanations detailing my thought process behind the designs, and how they align with your brand strategy.

After receiving the brand identity presentation we’ll go through a round of feedback and revisions.

All my packages come bundled with 2 rounds of revisions included in the price. So we can make any and all necessary changes to make sure everything is utterly perfect.

Once we’ve nailed down the brand identity I can get to work on any extra elements you’ve chosen to include in your package. This includes things like social media suites, business cards, packaging, patterns and so on.

As with the visual identity I like to send over the extras in a separate presentation, and then we’ll go through a round of revisions to make sure everything is just right. 

Once the project has been signed off all the files will be packaged and you’ll receive a personalised Brand Guidelines pack. I’ll be on hand to offer any guidance and support you may need for using your files.

Other than though you’re ready to show off your gorgeous new look!

Still looking for your dream designer?
Then let’s have a chat!

Kick off your dream project by clicking the button below. I’ll be in touch to schedule a chat (over video or email, your choice!), and we’ll take it from there.

Enquire & Start Project

Not ready to start, but not ready to say goodbye?

Let’s Keep in touch on Instagram @SarahCromwellDesign